Questions I get asked often…

Do you guys do Crossfit?

You do that functional workout stuff hey?

Josh is prettier than you.

The latter is more of a factual statement but I’ve been giving less pucks lately so I’m not worried about the grammar police. (See what I did there with the hockey pun. Funny, right?)

It’s always tough to explain to people what we do different/why we do things the way we do and, rather than being a broken record, I decided to write a blog.

1. Technique

If you’ve worked out with us or follow us on social media you’re well aware that technique is, and always should be, the first priority. People are paying me money to teach them a life skill. They aren’t paying me to say “good job” on a poorly-executed bodyweight squat and give them a high-five at the end of the workout.

My job—as I interpret it— is to teach people HOW to workout. I’m not only a coach, but additionally an educator. If you don’t learn anything while I train you, I’ve done a poor job. If you want to know how good a trainer is, watch their clients’ workout when he or she is on their own.

I love finding little nuances in people that force them to lift weights just a little bit differently. I’m not a glorified rep counter. I don’t enjoy instructing 20 people in a group who do the exact same thing. There’s nothing wrong with doing this and anything that gets people more active is always a bonus. But, it does have its shortcomings.

This is why our small group training has a maximum of 6 people per group and you have your own program. We base the program off what we see in the initial assessment and what your goals are.


2. Programming

“I love my trainer, they never give me the same workout twice and keep me guessing.”

I’m not sure why people think this is good or why this is the norm in the fitness industry today.

Again…there’s nothing wrong with doing this, but it isn’t my cup of tea. Granted, I don’t drink tea.

I’m a big advocate of having a structured plan for each client. This way I can keep track of what they’re doing, how much they’re doing, and where we need to adjust. Having a program doesn’t mean you have to follow it to a T. Think of it more like a compass. It guides us in a general direction but we adjust accordingly, leading you to your ultimate destination. Everyone’s path is a little different.

Your programming should have some sort of structure.  If you throw together random workouts, you lose track of what you did, and how much (things like tracking volume and push to pull ratios are often overlooked).

I’m also a big fan of the basics. They work. Learn to squat, learn to deadlift, learn proper push-and-pull patterns. Push a heavy sled. Develop an aerobic base.

Programming should be simple and effective. We refuse to do circus training to keep clients entertained.  


Our bootcamp and individual client programs change every 4-5 weeks. It’s simple and easy to do. It takes up a bit more of my time but at the end of the day, it’s well worth it.


3. Collaboration

I’m a firm believer in collaborating with people smarter than myself. I’m a significantly better coach because of it. I was lucky enough to do a practicum in university with renowned physiotherapist Bruce Craven, owner of Craven Sport Services.

Honesty hour: he makes me feel dumb. And I’m very much okay with that. We send all of our clients to him and his staff with the common goal of getting the client moving and feeling better. Some of their staff also workout at our gym so there’s a mutual respect between our businesses, which I love.

He’s sharpened my eye, made me think outside the box, and constantly lets me pick his brain with certain topics. I am in no way a physiotherapist, nor do I have an interest in becoming one. But there is a huge crossover from what we do in the weight room to what they do in their clinic.

I read a great quote from Charlie Weingroff the other day.

“We don’t need to bridge the gap between physios and strength coaches. We need more people to cross it.”

I love that quote.

I also love pepperoni pizza and grilled cheese sandwiches.

Enter Registered Dietitian Alison Friesen, owner of Alison Friesen Nutrition.

She is highly educated with a real degree. She’s not one of the fitness models toting their meal plan on Instagram (and for only $4.99!). So that’s cool.

I’ve learned a lot from her with regards to supplements, detoxes, juice cleanses, and a whole lot of other quackery that plagues the nutrition field.

Other people I love collaborating with are Greg Slobodzian, owner of KYHU Hockey. He does all of our skill work with the hockey players we train.

The gentlemen over at Ignite Conditioning do a fantastic job of training football players.

Lindsay Sutherland of SleepWell Performance came in and gave our athletes valuable information on how to maximize sleep and the role it plays in performance.

Lastly, my girlfriend Joelle. Sometimes the words is hard for me. Luckily she proofreads all of my blogs so I sound smarter. Plus she’s hot. So that’s also cool.

At the end of the day, your success is our success. Be consistent, follow these simple rules, and eat some damn grilled cheese sandwiches along the way.


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